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Serena Williams has built an estimated $290 million fortune through her legendary tennis career, lucrative endorsement deals with Nike and other major brands, plus strategic business investments.
The 23-time Grand Slam champion revolutionized women's tennis and continues earning millions through her venture capital firm Serena Ventures and various business partnerships.
Her disciplined approach to wealth building and focus on investing in female-founded companies have positioned her as one of sports' most successful entrepreneur-athletes.
Earned over $94 million in career prize money, more than any female athlete in history across all sports competitions.
Her Nike deal reportedly worth over $40 million includes lifetime partnership terms, making her one of Nike's highest-paid female athletes ever.
Her venture capital firm has invested in over 80 companies, focusing on female and minority founders with portfolio worth tens of millions.
Owns S by Serena clothing line and has partnerships with luxury fashion brands, generating millions in fashion industry revenue annually.
Owns luxury properties worth over $30 million including mansions in Florida, California, and other premium locations with stunning designs.
Produces documentaries and content through her media company, expanding her influence beyond sports into entertainment and storytelling industries.
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Owns a stunning $7.5 million Beverly Hills estate featuring 6 bedrooms, home theater, wine cellar, and tennis court for training and entertaining guests in luxury.
Her VC firm has invested over $50 million in 80+ companies including unicorn startups, focusing on female founders and diversity in the tech industry.
S by Serena clothing line and beauty investments represent millions in fashion industry assets, building her brand beyond tennis into lifestyle markets.
