Novak Djokovic has become tennis's highest-earning player of all time, earning an estimated $40 million annually through prize money, endorsements, and business ventures.
His Lacoste deal worth $8 million annually plus record-breaking Grand Slam prize money have positioned him as tennis's financial king.
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Holds the all-time record for career prize money at over $175 million, surpassing Federer and Nadal combined earnings.
His Lacoste clothing deal worth $8 million annually includes signature collections and performance wear targeting global tennis fans.
Owns chain of gluten-free restaurants across Serbia worth over $10 million, promoting healthy lifestyle and dietary awareness.
Owns multiple properties in Belgrade worth over $15 million, including luxury penthouse with Danube River views and family compounds.
His foundation has invested over $12 million in Serbian children's education, building kindergartens and supporting underprivileged communities.
Has invested millions in biotech and wellness startups, including companies developing plant-based nutrition and recovery technologies.
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Unlock Champion Recovery →Luxury apartment with panoramic Danube River views, featuring modern Serbian design and proximity to family and tennis academy.
Waterfront property for training base during US tournaments, featuring private tennis court and state-of-the-art recovery facilities.
Multiple Tesla vehicles across his residences, reflecting his commitment to sustainability and environmental consciousness in transportation.
State-of-the-art training facility in Belgrade featuring multiple courts, fitness centers, and youth development programs for Serbian tennis.
Including rare Audemars Piguet and Serbian-themed custom pieces, showcasing his appreciation for precision timing and craftsmanship.
Novak Café & Restaurant chain across Serbia promoting gluten-free cuisine and healthy lifestyle choices for tennis nutrition.
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